My Education & Experience
Sr. SEM Specialist Cendyn
Performed detailed keyword research to boost search visibility and CTR by 28% YoY while improving Quality Scores by 15% through high-performing strategies; optimized hotel booking campaigns via availability and revenue trend analysis, lifting conversions by 20% and generating $700K+ in annual incremental revenue.
Digital Marketing Specialist Tentackles Strategic Design
Executed online marketing strategies generating 1,000+ qualified leads monthly across desktop/mobile, with 20%+ QoQ lead volume growth; monitored and optimized keywords, bids, placements, and budgets for 15% CTR improvement and 10% CPA reduction while aligning with advertiser goals.
Sr. Subject Matter Expert Concentrix Daksh Services
Modified campaigns to enhance advertiser targeting with suggestions on interests and topics; managed team communications to facilitate effective adjustments.
Sr. Process Executive Cognizant Technology Solutions
Designed and executed 30+ comprehensive Google Ads campaigns with targeted keywords, audience, boosting visibility in North America, Australia, and the UK for clients including Lovepop, Charleys, Closets by Design, Guaranteed Auto, Filter Outlet, and Klaus Larsen to maximize marketing opportunities and growth.
Sr. Process Associate Tata Consultancy Services
Coordinated with customers to identify digital media opportunities, analyzed industry trends and insights, and executed data-driven performance improvements.
Bachelor of Arts University of Delhi
Completed in the areas of Human Rights, Gender & Environment - Education - Political Science - English - Hindi - Voluntary Organizations.
GNIIT Diploma NIIT
GNIIT is a three-year program, which offered me in-depth classroom training to gain real-world professional skills in IT Sector.
© 2025 Syed Raza Haider.